I think part of their thing is that all their cookies are supposed to be soft and chewy in the middle, and served warm which helps the texture and flavor. But yea, they are definately overpriced.
only the froyo places will give me fruit popping boba, but I'm more likely to see fascinating new flavors of ice cream.
Frozen custard is situational. Delicious, but when what you want is a good moose tracks or rocky road, it just won't do.