Discussion in 'Make It So' started by ChelG, Jul 11, 2017.
Had a day with 0 views :(
Businesses have down-days. You've only been selling for like, a month, your products are unlikely to go flying off the shelves, so to speak, at this stage- 11 sales in this amount of time is actually pretty impressive for someone who's just set up, very few people who are just starting out (if any) earn megabucks right away, no matter how good their products are, and building a fanbase takes time, appeal, good word-of-mouth and continued promotional efforts. I know it can be difficult to muster up the drive to keep promoting/creating/developing when it seems like nobody's paying attention, but that's the double-edged sword to bear for any new enterprise, unfortunately, and patience helps, too.
I'd offer to help promote, but I have like, 0 internet presence and most of your existing reviews are from me, anyway.
Yeah. Still :( I feel like this is a lot of super hard work for very little reward so far and I don't know how to get over that hill.
Not being a business person myself, I don't really have any advice for getting over that hill, but it seems like a good common-sense idea to reach out to as many blogs and publications who may be able to offer reviews and articles, as you can. I don't know how many you've already been in contact with, looking at Facebook, there's links to two who have agreed, but I don't know if you've been in contact with more. And... video promotions? Craft fairs, etc?
Oh! Sci-fi/Comic/Anime/Game Conventions? Probably a high concentration of SCP and anime trope fans there? Perfume conventions? I know you'd have to pay for seller space, I don't know how much, charges probably vary, but it's probably something to think about?
Are farmers markets a thing near you? You might be able to set up a stall with a few bottles to let people try some on there.
Yeah, I've signed up for two markets this summer.
Part of the problem is product volume. Shops with more products do much better but I literally cannot legally make more without paying ridiculous amounts for assessments.
With regards to advertising, stalls and product development, it may be a case of spending money to make money, sort of weighing up which actions have the greatest potential payoff for their price. I know you also have the Patreon to contribute towards development costs, and there, talking about your ideas for the future, the development of your business and your product range, is key for encouraging backers.
Problem is finding the money to spend... I'm sick of borrowing from my parents :(
... That is where discussing your ideas on patreon, contacting potential reviewers, maintaining a presence on your shop's various social media accounts, etc. comes in, I think. It's a waiting game, unfortunately.
Stuck on what I could possibly offer people on Patreon. Possibly samples of prototypes?
Starting to improve the photos, need input. Would do more but the light's getting murky so I need to wait till tomorrow.
Pretty good- are the words on the paper an excerpt of the SCP entry, or something else?
Edit: Also maybe add raw ingredients or things that have to do with the 'lore' of each perfume? Like, Bug Bash is tricky because some people are phobic of bugs, but for Cassy, for example, maybe a milkshake in a sundae glass with whipped cream (you know, to make it photogenic?) and a couple of pencils?
The rolled-up newspaper is supposed to be a prop - like, swatting bugs?
Ah! I couldn't tell what that was- sorry about that- a newspaper is a good idea- maybe have it accompanied by something that looks like this
or have it 'swatting' a cartoony toy bug thing- something goofy looking rather than cute, like this? Maybe make one out of a pom-pom and pipe cleaners?
Slightly more interesting photos made the views of that listing double. Seems it may work.
Took a week off to come back to it with fresh eyes. Need to change the resolution of the photos as they show too well that the labels came out funny (my mistake with resizing). Introducing rollerball bottles too, one blend at a time. Those are really popular.
Do let us know when you get the roller balls in. Those would be great for my full sized purchases.
Going to take me a bit to get all of them because I have to buy bottles and ingredients all over again to make more. Making the sleep blends in the rollerballs I have for the moment, will get the others done one by one.
Put up some close-up photos, retouching the white-background ones. Done for The Sculpture, how does it look?
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